Week 3: The Value Of The Collaborative Media Ethnography

“Collaborative Media Ethnography” is actually a new term for me. What is the meaning between those words? I think it is an approach to collect the data probably as I notice the words of  “Ethnography” is a term that I learned from the last semester. Which means the “Collaborative Media Ethnography” structure and the format are kinda similar to the “Ethnography”. We believe that “Collaborative Media Ethnography” will be the next most important approach of the study in the future. It helps us to collect information in the study. The authenticity of the data is more accurate that we don’t need to doubt.

“Collaborative Media Ethnography” is about seeking the data access to information through the contact and collaborative with people. The collaborative affects the whole process of the study and the quality of the data. As a cooperative project led two individuals to work together as a team. The researcher and interviewees will work together as a team as well. The interviewees would have the opportunity to confirm the research findings of the researchers. Determine the results of the data based on the interviewees’ own cultural background as they are a part of the culture, not the researcher. The researcher as an observer who has no same cultural as the interviewees. Interviewees’ confirmation of the research results greatly enhanced the expressiveness and the valuableness of the data.

“Collaborative Media Ethnography”  is using media as a channel to collect the data for the study. We don’t confound of the digital age benefits the collaborative media ethnography develop. As the emergence of collaborative media ethnography is an extension of the digital age. The Internet is a place where people from all over the world can gather. We can easily reach people from different cultures and invite them as the interviewees and the cooperators to participate in our research team. Using media as a channel can effectively provide convenience for research also.

Some people may think the collaborative media ethnography is more time-consuming as it needs the interviewees’ verify on the result of the study. The ethnographic study has required long observations and records to collect data. In the ethnography of collaborating media, researchers may collaborate with multiple interviewees at the same time. Researchers may face the verification of results by multiple interviewees and may make multiple changes to the research process due to errors in the results of each verification. It spends more time than the ethnography study. But the worst of the “Collaborative Media Ethnography” is the data quality. However, the most valuable study approach is “Collaborative Media Ethnography”. Its data quality and authenticity are from the interviewees’ exact verification.

Imagine Our cooperation with interviewees is easier as the Youtubers vlog, Instagram photo, and Skype etc. made things happen. We can observe and follow up with the data provided by interviewees via the online social media. The online social media structures a great environment for the “Collaborative Media Ethnography” study. It is conducive to our research that what I believe in.



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