Selfies are suddenly ubiquitous now in the context of web 2.0 develop. It has become a part of our lives. Checking the Instagram, we would see a countless number of photos and selfies accounted for almost 90%. In declaring selfie Oxford Dictionaries’ 2013 Word of the Year, Editorial Director Judy Pearsall explained that their big data analyses of English words in use showed “a phenomenal upward trend” in mentions of selfies (Oxford Dictionaries, 2013, para. 3).
In the last quarter of 2014, worldwide smart-phone subscriptions were up 20%, with the fastest growth in underpenetrated markets such as China, India, Indonesia, Brazil, and Russia (Gartner, 2014). According to the Google 2014 reports, people took approximately 93 million selfies per day on just Android models alone (Brandt, 2014).
Economists and technologists tend to point out that this is related to the global saturation of camera phones (especially but not exclusively the smartphone). The aggressive marketing and adoption of the front-facing phone camera make the production and self-generated digital photographic portraiture grew so popular and primarily.
People are spreading through online photo-sharing platforms such as Facebook, Instagram, SnapChat, Tumblr, WeChat, and Tinder. It’s revealing people use the digital media to disseminate self.
Is it bad for disseminating self?
Some kind of people often attribute the selfies related the evidence of narcissism. The discourses about the cultural meanings of selfies have tended to extremes.
Each month or so, a news article appears linking taking selfies to harmful mental states such as narcissism (Nauert, 2015), body dysmorphia (McKay, 2014), or even psychosis (Gregoire, 2015).
The most obvious selfie are considered vanity or narcissistic behavior.
Last week, a 9 age girl Lil Tay who became Internet Sensation which working with the controversial YouTuber Logan J. Paul and shows off the wealth on Instagram.
She posts only 18 photos on the Instagram but already has 1.8 million fans.
Lil Tay’s film was to show off her Ferrari, to throw a stack of hundred-dollar bills with Rogan, and even to whisper “I just came to show you these poor people.”
Selfies have been blamed for harm to others and even affect people owe real life such as Lil Tay case. According to the South China Morning Post, Angela Tian, the little girl’s mother, is actually a real estate agent working for Pacific Place Group in Vancouver because she was expelled because of these videos by Lil Tay. In accordance with TheVerge report, the business development director of Pacific Place Group confirmed that Angela had left the position last week and provided the reason “Our company does not encourage this behavior, which cannot be tolerated by our company.”
A selfie is an approach of speaking and an object to which actors (both human and nonhuman) respond. It’s also a practice or a gesture that can send different messages to different individuals, communities, and audiences.
People based on posing and naturalness of the humans in the photo, someone else assesses it at the level of the time or place, while still others assess it in the same way. Any time anyone uses a selfie to take a stand against racist, classist, misogynist, homophobic, racist, ageist, or ableist views of what a worthwhile representation is, or should be, issues of political power would make you stuck in the dangers clearly. As happens when victimized by doing (where personal documentation is hacked and released online); or, worse still, becomes the target of stalking or physical violence.
In our off-line life, we have many different individual identities. As a part of family, school, company, community etc. Our life relationships and the identity would be more complicated unintentionally when we join the cyber society. Selfie as a role of our visual branding in shaping personal identity. Self-branding is not a single appeal. It is a collection of efforts over time.
Additionally, interviews that are flexible and semi-structured are less restrictive than close-ended methods and often provide opportunities for richer and potentially unanticipated responses (Brennen, 2013).
However, one mistake would destroy our own life. It meant to manage and in charge of maintaining own brand image or brand identity as a must. Potentially unanticipated troubles come for us anytime. When using social media platforms to exchange news and information with other users all while presenting oneself and one’s interests through content selection to protect yourself.
The idea of “having it all” through three interrelated tropes: the destiny of passionate work, staging the glam life, and carefully curated social sharing.
We empowered to live our lives in this “Digital Age” freely but our speak and act limited by our diversity identity indeed.
THERESA M. SENFT New York University, USA NANCY K. BAYM Microsoft Research, USA (2015). What Does the Selfie Say? Investigating a Global Phenomenon retrieved from https://moodle.uowplatform.edu.au/pluginfile.php/1354860/mod_resource/content/5/whatdoesselfiesay.pdf
Ilana Gershon (November 2014). Indiana University. Selling Your Self in the United States retrieved from https://moodle.uowplatform.edu.au/pluginfile.php/1354861/mod_resource/content/2/SellingtheselfintheUSAnthropology_Review.pdf
Brooke Erin Duffy and Emily Hund (n.d.). “Having it All” on Social Media: Entrepreneurial Femininity and Self-Branding Among Fashion Bloggers retrieved from https://moodle.uowplatform.edu.au/pluginfile.php/1355448/mod_resource/content/1/selfbrandingfashionbloggers%5B3%5D.pdf
Avery E Holton – The University of Utah, USA. Logan Molyneux – Temple University, USA. (2017). Identity lost? The personal impact of brand journalism retrieved from https://moodle.uowplatform.edu.au/pluginfile.php/1362602/mod_resource/content/1/brandjournalism.pdf
Ifan D. H. Shepherd- Middlesex University Business School. (2005). From Cattle and Coke to Charlie: Meeting the Challenge of Self Marketing and Personal Branding retrieved from https://moodle.uowplatform.edu.au/pluginfile.php/1355450/mod_resource/content/1/cattlecokecharlieselfbranding%5B1%5D.pdf