​Japanese anime and the East/West divide—How to reflect the divide between East and West culture from animation.

Animation refers to the “creative” as the core, and through animation or comics in the form of expression. It is a burgeoning cultural industry that is capital-intensive, technology-intensive and knowledge-intensive.This kind of creative-based industry has become a pillar industry in much more developed countries. Especially Japan and American.

螢幕快照 2017-11-03 下午6.31.12螢幕快照 2017-11-03 下午6.28.27
Japan as “The World Animation Kingdom” where is the largest animation producer and exporter in the world. According to statistics, 60% of the world’s anime is made in Japan. From Japan animation market revenue for the third consecutive year an increase of nearly 200 billion yen (1.76 billion US dollars). Producing 1.826 billion yen or 159 billion U.S. dollars. A consciousness of the Japanese animation industry by the overseas earnings and popularity of Japanese animation become global.

 

 

螢幕快照 2017-11-03 下午6.11.56.pngFrom “Doraemon”, “Dragon Ball” to “NARUTO” and the animation film: “Totoro” to “Spirited Away” many Japanese anime and anime characters are familiar and loved by people all over the world.

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In addition to Japan, America is also a strong export of animation country. However, America developed the animation industry earlier than Japan.In 1907, the first cartoon “a comic face humorous gesture” was shot by American Blackstone when the time of American anime begins. Nowadays, American animation industry has been developing as well. Marvel and DC both are the best of American anime production company. Their anime are classic. Such as Batman, Captain America, Superman, X-men etc.

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Others, Children-oriented anime TV company – Cartoon Network and animation film-level production companies – Disney, DreamWorks Animation, Pixar etc.

However Japanese anime is more globalism and popular than American. The develop Japanese Animation theme has been changing. It is more diversity. American theme is limited.

Japanese anime Theme Category:

  • Fantasy
  • Comedy
  • Adventure
  • Action
  • Emotion
  • Science fiction
  • Schooly
  • Family

American Theme Category :

  • Science fiction
  • Hero
  • Action
“Anime is imbued with a sense of social energy,” Ian Condry says.

It’s based on each social environment and culture are different. Japan regards collectivism as the consciousness foundation of society. They pay attention to the relationship of emotion between the people like kinship, friendship and the of Couple relationship couple. Japanese’s collective culture is usually reflected on the animation. Such as “Naruto”. The background of “Naruto” is about the character’s relationship between the teacher, friends, and family.  Using your limited power to assist the people.

On the other side of west anime, Their values are individualism and heroism. It is due to the deep-rooted hierarchy of American. Society of American has High Power Distance Cultures which the separation of powers between high and low is obvious.They tend to be individualized as Children has been to instill the importance of independent thinking in young age.This why the west anime biased in favor of heroism. Most of all hero demonstrates demonstrate a weak-man to become a stronger one without any help.

Somehow the value of the hierarchy is kinda wrong.In fact, we can not grow up and explore the life value without any people help as we are a part of the society. Improve yourself from the guidance of others.

Japanese anime focus on people emotional connection and sees themselves as part of social groups they belong. It is the opposite of strong American individualism.

 

References:

Japanese anime and the East/West divide
by BURKEY169 (17 April)
http://www.triplhttps://tomburke169.wordpress.com/2015/04/17/japanese-anime-and-the-eastwest-divide/e-c.at/index.php/tripleC/article/viewFile/511/542

How Has Japanese Anime Influenced the World?
by OTAKU (17 Nov)
http://jpninfo.com/31964

Anime Industry Report 2016
by Chris Meharg (15 March  2017)
http://www.kcpstudentlife.com/culture/anime-and-manga/http://goboiano.com/anime-industry-report-2016/

How Japan became a pop culture superpower
by Peter Hoskin (31 January 2015)
https://www.spectator.co.uk/2015/01/how-japan-became-a-pop-culture-superpower/

JAPANESE VS AMERICAN HERO ARCHETYPES
by NICKQUEST (FEB 12 2012)
https://roboheart.com/2012/02/12/japanese-vs-american-hero-archetypes/

AN INTRODUCTION TO OTAKU: JAPAN’S COUNTERCULTURE HEROES
by VIOLET CLOUTMAN (10 https://www.insidejapantours.com/blog/2016/06/10/otaku-japans-counterculture-heroes/

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