Wk 5: The value of the Creative Commons and the streaming service provider Spotify .

swift-lookvid4

“In my opinion, the value of an album is measured by the artist’s efforts, and the price in the market is determined by the artist’s (or the affiliated company’s) opinion. It is the same now and the future will always be.” The music streaming on the Internet has robbed the sales volume of physical albums like robbery, making artists have to come up with more ways to deal with such problems. “

Taylor Swift  Wall Street Journal on July 2014


In 2014 July, Taylor Swift removed all of her music from Spotify to defend the value of creating music.This immediately aroused numerous fans and music streaming company to restore.She also mentioned in the article that free music and the meaning of music itself have conflict.

So do the streaming service provider Spotify right to provide the sharing service to people freely? Do they have infringed copyright?

Spotify is the world’s largest streaming music service provider what offer two levels of streaming music: Spotify Free (160kbit / s) and Spotify Premium (320kbit / s or more).The premium version of the paid subscription has no ads throughout, enhances the quality of the music, and allows subscribers to download for offline listening. In addition, there is a Home Premium subscription for six accounts.After the download of Spotify, the song will be encrypted and can not be heard as normal MP3 on other players. So worry about the copyright.

ezgif.com-add-text (1).gif

Artists on Spotify can get an average of just under a penny of revenue per stream on the streaming service platform which according to the Spotify website is exactly $ 0.006 to $ 0.0084 on an on-demand basis.This kinda a small amount of revenue for artists but for famous artist such as Taylor Swift, it’s a way to make millions. Spotify has revealed that a singer’s worldwide best-selling album has earned $ 425,000 in streaming service for a single month, while albums such as “1989,” a record-breaking sales record, will surely be more lucrative. In addition, Spotify claims 70% of its revenue is used to reward the music industry, allowing revenue to flow back to the copyright owners, publishers, wholesalers and more.They distribute approximately 70% of total revenue to rights holders, who then pay artists based on their individual agreements.

“Music is art. Art is not only important and also has its own rare of precious value. This is why precious things should be paid such as music. I also think that artists and their record company will realize the meaning of an album’s price and hope they will not underestimate themselves and their own value. “

Taylor Swift  Wall Street Journal on July 2014 As Taylor Swift said art is important and has its own value that consumers should be paid for. However, Taylor Swift forgot the global industry trend. Now is no longer just selling but the value of innovation and creative marketing. It all based on network effect of aggregation today. Spotify offers an unlimited subscription package, close to the Open Music Model (OMM)—estimated economic equilibrium —for the recording industry. According to data from Norway, 900 million downloads of 1.2 billion unlicensed songs in 2008 are down from 210 million in 2012. Spotify has proven that provide streaming service is giving free and legal choices and people will reduce piracy.

BBC Music Week editor Tim Ingham wrote: “Unlike buying a CD or download, streaming is not a one-off payment. Hundreds of millions of streams of tracks are happening each and every day, which quickly multiplies the potential revenues on offer – and is a constant long-term source of income for artists.”

Under the Creative Commons, Spotify confirms the truth of streaming service develop a new digital economy and legalize sharing.


The future of entertainment is in the millions of niche markets at the shallow end of the bitstream.

Chris Anderson

 

References:

Chris Anderson (). The Long Tail. Retrieved from https://www.wired.com/2004/10/tail/

Kelly, K. (2008, May 2). BETTER THAN FREE. Retrieved from https://www.edge.org/conversation/better-than-free

Jonathan Zittrain (2008 February 20).Chapter 6: The Lessons of Wikipedia. Retrieved from http://yupnet.org/zittrain/2008/03/16/chapter-6-the-lessons-of-wikipedia/

Adamr . (2012.August .12).How Musicians Can Use Creative Commons.Retrieved fromhttp://diymusician.cdbaby.com/musician-tips/how-musicians-can-use-creative-commons/

 Lawrence Lessig .(n.d).Chapter One: Creators Retrieved
from http://www.authorama.com/free-culture-4.html

 

Advertisements

1 thought on “Wk 5: The value of the Creative Commons and the streaming service provider Spotify .”

  1. After reading your blog makes me learn more about the Spotify, as many statistic and information were included on the blog. And it is good to use the example of Taylor Swift since she is famous that most of the people will understand it.

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s