The web has become the new 'zero moments of truth' for consumers today.
The digital economy is based on the concept of a distributed information network. A distributed information network is a system for searching a niche of the market. Marketers need to understand where their consumer will research their products or services and what they do on the web to help shape their purchasing decisions.Site publishers can use the data generated from website pages and the searches made to create defined audience segments based on visitors that have similar profiles. Layering this data with other demographic and psychographic data helps marketers build out personas of their key customer segments by consumer behavior.
Before the digital, the economic environment has been limited by physical outlet and the location. The information of the consumer behavior was not easy to collect and the final consequent was inaccurate with sampling survey method.Even better experimental design, data quality gaps still exist as the number not enough as the reference. It would affect the economy to be stagnant.
In the past, the network didn’t provide the information analysis and user-behavior classification. The network designed to upload the data onto the Internet and link the data through the Web to achieve the concept of sharing.The characteristic was the unidirectional way to carry out the circulation of messages. The website was mainly composed of enterprises and organizations, and the search engines were subsequently developed to help users easily find needed information. We named it the exploration era Web 1.0.
The Web 1.0 era also the began of the pirated reproduced.
Do you remember the MP3.com? MP3.com is a website operated by CNET Networks providing information about digital music and artists, songs, services, community, and technologies.MP3.com was co-founded in December 1997 by Michael Robertson and Greg Flores, as part of Z Company.Z Company ran a variety of websites: filez.com, websitez.com, and sharepaper.com, purchased from Lars MatthiessenThe business plan was to use MP3.com to drive more search queries to Filez.com, the source of most of the company revenue at the time.
MP3 file compression technology MPEG Paly3 through compression technology about 1:10 so digital music files can be easily copied on the web, spread, and free.Somehow the problem of intellectual property caused by MP3 digital music has plagued music industry and Internet users.
According to statistics, the global record industry last year caused direct losses due to MP3 up to 10 billion US dollars. The American Recording Association which represents five major record labels such as Warner, BMG, Sony, EMI and Universal sued MP3 Walkman’s Diamond Company, invent MP3 search engine Napster and MP3.com to protect the record company’s intellectual Financial power.
‘ Sharing is a way to enhances the value and promo for the original but not the free copy.’
MP3 for the music industry is a model of transmission. It allows users to upload their own MP3 files to the database and can use the query function download the music you want.It formed a digital music sharing platform. Upload files by netizens, to achieve the purpose of exchange.MP3 free, bulk copying is beyond the scope of “fair use.”
In the case of MP3 infringement, people will reconsider the issue of how to share on the Internet. The users want to participate and freely upload or share information, not just allow to access the network. They started up their online personal identity. Blog is One of the Web 2.0 online platform that allows any participant to have their own column as a source of web content to form a micro-media that provides text, picture, sound or video information to the web.
It’s about the change of the information flowing from a one-way to two-way. And is one of the key elements of Web 2.0 architecture.Web 2.0 network plays the role of information aggregation and filtering.From the original website and content as the center, it focuses on the connection between people as the center, and every node in the network carries no longer information but takes the concrete natural person as the node New Internet form.
Web 3.0 is an extension of web 2.0. It is based on the search mode of Web 2.0 keywords.Web 3.0 is based on the search mode of Web 2.0 keywords. Just like your secretary, when you search for basketball, you do not just find information on basketball, but even find out about it in the NBA or related documents.Web 3.0 emphasizes the relevance of the data.
In addition, Facebook is definitely an important watershed between the two. It determines the priority of information according to the relationship between people. On the other hand, it obtains the information that you are interested in through user experience.Web 3.0 has made the icy website more user-friendly and fun. With the rise of smart mobile devices, the Internet gradually penetrates your daily life.
We can’t imagine how the Web 4.0 would be. This may be about digital currency popularization as Denmark is implementing the plan of “de-cashization.”
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Kelly, K. (2008, May 2). BETTER THAN FREE. Retrieved from https://www.edge.org/conversation/better-than-free
O’Reilly, T. (2005, September 30). What Is Web 2.0. Retrieved from http://www.oreilly.com/pub/a//web2/archive/what-is-web-20.html
Nupur Choudhury. (n.d.).World Wide Web and Its Journey from Web 1.0 to Web 4.0 .Retrieved from http://ijcsit.com/docs/Volume%205/vol5issue06/ijcsit20140506265.pdf